Guidance came all dressed in yellow recently. So what does the color yellow mean? The meaning of yellow gives the message of confidence, joy, optimism, growth, and having the strength to take the next steps on your journey. It is an attention grabbing color, so it usually appears when something is trying to get you to pay attention to a certain object or situation. The color challenges you to keep moving forward, despite any fear or insecurities that might be slowing you down.